Malcolm Gladwell builds on on David Galenson work on the creative process. He suggests two types of innovation from conceptual creation of big ideas to incremental adaption. Gladwell suggests that US auto makers have great conceptual ideas in their creation of SUVs and other major styles. Japanese creation of the hybrid car is an incremental change that is not really valued in a world where venture capitalists want an immediate payback.
David Galenson home page
here.
A video of Malcolm Gladwell's speech
here.
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