Neuroeconomics

Neuroeconomics and why primeval emotions suppress reasoning when things are very uncertain.


The New Yorker: Fact:

"The results of the experiment suggested that when people are confronted with ambiguity their emotions can overpower their reasoning, leading them to reject risky propositions. This raises the intriguing possibility that people who are less fearful than others might make better investors, which is precisely what George Loewenstein and four other researchers found when they carried out a series of experiments with a group of patients who had suffered brain damage."

This also appears to provide an insight into "the ultimate game". When a low offer is made, respondent's emotion makes them punish the offender at the expense of their own gain.