"“From a total of 148 sentences identified as being good news, 57 per cent was attributed to the chief executive himself, while only 39 per cent was attributed to the company and a further 4 per cent to outside parties,” they write. But the chief executive “did not attribute any bad news to themselves or the company but stated it was the result of external factors”."
It looks really interest and could tie in with some analysis of the MPC documents. However, there is clearly a risk that if some patterns are found, they will be used by corporate communications and spin doctors to change the words of politicians.
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