According to TNS sales data, sales of organic fruit and vegetables increased just 2 per cent in the year to August - a dramatic slowdown from the double-digit increases previously enjoyed. Sales of organic eggs have declined every month this year and now account for 4.7 per cent of the market, against 7.4 per cent at its peak.
Sunday, September 07, 2008
Income elasticity of demand
The slowdown is having some impact on the demand for organic produce. The FT notes that households are trading down.